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Goal-Setting Tips for Writers

(Originally published December 5, 2022)


Hey, storyteller!


As we get ready to close out this year, many of us start thinking about what we want to accomplish in the new one. Dozens of books and methodologies have been written on goal-setting, but writing is a creative process and doesn't always fit into the business-oriented boxes those methods are based on.


How, then, can we apply those principles to our writing and develop effective author goals?


In this week's writer coaching session, I'll share examples of how we can tailor one well-known method to our needs as creatives.


You will discover:

  • how to apply S.M.A.R.T. goals to the writing process
  • how to set and track writing goals relevant to a specific project or general writing output
  • career-oriented goals you can set to increase your skills and publishing success


I Have a Gift for You!

First, I have a gift for you just for visiting my blog, my free workshop, Six Essential Elements of a Powerful Story.


One universal goal among writers is to craft a story that has a lasting impact on readers. This 25-minute workshop walks you through how to ramp up your story's plot, characters, conflicts, setting, and theme, plus how to write all this in a way that makes readers feel like they're living the story with the characters.


And be sure to read to the end of today’s post, so you won't miss this week's Power-Up, a super practical action step you can use right now in the story you're working on.

SMART Goals: What Are They?

The goal-setting method I'll be using as a basis for today's post is what we call SMART Goals. The acronym SMART was, according to most sources, first coined by George Doran in an article he wrote in 1981. The original version of the acronym stood for Specific, Measurable, Attainable, Realistic, and Timely goals.


There are, of course, many other goal-setting methods out there, but I'm just using this one as a framework to demonstrate how we can adapt any of these to our needs as creatives.

SMART Goals: Writer Edition

However, we're going to look at a slightly revised version of SMART Goals.


Specific


The first letter in the acronym, the S, stands for Specific. This means we need to focus on what we can control and be very intentional about how we word our goals. We should make them task-related instead of results-oriented.


When we think of goals, often we think of the big result we want. For instance, we may want to write a bestselling novel. We really can't control that, but what are the tasks we can perform in order to reach that desired result? Those tasks should be what make up your goals for the year. What are some marketing efforts you can try in order to help you get to that bestseller status, for example? So, again, results are the desire, but tasks are the goals.


As writers, we might set goals for plotting and planning a specific project or goals for our writing output. We may want to write a certain number of words a day or finish a certain number of chapters in a month.


We might also have growth or career-oriented goals. So, we might want to improve in some area of the writing craft or grow our audience or platform as an author. We also may want to increase the number of authors and industry professionals with whom we network.


Measurable


What do we mean when we say goals should be measurable? Well, this means we can actually tell in numbers, or some other measurable quantity, whether we've achieved the goal or not. This might be a word count goal or to write so many minutes a day, or to finish three scenes a week, etc.


We can measure the number of words we've written, or the scenes or chapters we've completed. We can also measure the amount of time we spend writing, the number of Amazon ads we run on our books that are already published, and the number of literary agents to whom we've submitted a manuscript.


I have tried word count goals for my writing projects, but that doesn't work as well for me as a goal of completing two or three scenes in a week. I function better by concentrating on the scenes that I have completed, rather than an arbitrary number of words. Getting a unit or a complete piece done seems to motivate me more.


When determining how to set these goals, what works best for your process? We're all different. If you are not a platter, but you're more of a pantser or discovery writer, your goal may be just to write for two hours every day.


Time-Bound


I'm going a little out of order on our acronym and skipping ahead to the T for Time-bound. In the original version, it was called timely, but it means the same thing. I'm skipping ahead because the Time-bound aspect of goal-setting relates so closely to the Specific and Measurable components.


I've already mentioned time when we were talking about the measurable component. If you want to complete three scenes in a week, the week part is the time component. So, not only do we want our goals to be measurable, we also need to do that amount of work in a set period of time.


Maybe you want to finish your novel in a year. Well, that's measurable. You can tell if you've completed the book or not. And a year would be the time constraint.


Most of us will work better with a set deadline. Now, it can be fluid and flexible, but just knowing that's in place can help us to complete work more effectively. The Parkinson’s Law principle states that the amount of work we do will expand to fill the amount of time we allot for it.


So, if you give yourself a year to finish a book, it'll take you probably the whole year to do it. But if you only give yourself six months, you'll likely scramble to complete it within that six months. A job may be normally a two day job, but if we give ourselves a week, it'll probably fill up that week. That's one reason making our goals time-bound is so important.


This one's fairly easy to think of in terms of writing output. If you want to write 500 words, do you want to write 500 words in an hour? In a morning? In a day? Your process will be quite different depending on which timeframe you select.


But what kind of time constraints can you give yourself if you're submitting to publishers? If you want to send out ten query letters to agents, within what timeframe? How many publishers do you want to submit to this year? Once you know that, you can divide it up and give yourself smaller goals, and not try to do it all at once.


Achievable (and sustainable)


The letter A in our acronym stands for either Achievable or Attainable. I like using achievablebecause it gives us a framework for how to consider our goals. Are these things realistic? Can we actually do this in the time period we're giving ourselves?


Along with achievable, I like to add sustainable. A goal might be achievable, but if it is ongoing, like writing 500 words an hour, or three scenes a week, we want to make sure we can keep that going. We might be able to achieve this goal once, but are we going to suffer from burnout after a while and not be able to keep that pace?


Making goals achievable and sustainable can be even more important if you are writing alongside having a full-time job or raising a family or with your other life commitments that take up quite a bit of time. Otherwise, you'll feel overwhelmed and frustrated and quite defeated if you aren't able to keep going.


Back to our writing a novel in a year example, if you have a full-time job and only have time to devote to writing for an hour before the kids wake up, and then an hour or two after they go to bed, or on your lunch break, then writing a novel in a year might be difficult.


Now, that's not to say, it isn't possible. There are many prolific authors who write on this kind of schedule. It depends on your energy level, output speed, and what you can sustain. These people might be able to write 2,000 words in an hour or two, whereas for some people, it might take an hour or two to write 500. That's totally okay. It just depends on your process. Just ask yourself, “Can I sustain this goal over time?”


Relevant


And the R in the original acronym was realistic, but I think that's a bit redundant because achievable goals would be realistic. I like relevant better.


All that means is, for the goal you're setting, is it really going to help you make progress? Or is it just busy work?


For example, you're interested in trying out a new writing software. Now, don't get me wrong, I am all for technology and putting systems in place that make what we're trying to do better or streamline our process. But if you are in a crunch, trying to get a novel written, it's probably not a good idea to try a new writing app. I'm a huge proponent of using Scrivener, but if Microsoft Word is working for you and you're on a deadline, maybe wait until you finish that novel and then try out the new technology.


Examine where you are in the process and what you're trying to achieve to decide whether an individual goal will help you make true progress toward your big-picture efforts.


For instance, writer's conferences are fantastic, but sometimes, we need to examine whether attending one is really going to help us progress in the goals that we have right now. If you want to attend a writer's conference to learn and grow in the craft, and they are offering classes or workshops on subjects in which you know you need to improve, or if you want to pitch your book to publishers and some of the publishers or agents you're interested in will be attending that conference, then that conference is a great idea. But if its workshops are on topics that you've already mastered, or you're not ready to pitch yet, is it really going to help you make progress?


There are two broad categories in which we can lump the kinds of goals we may want to set as authors, project- or output-oriented goals and career-oriented goals.

Project- or Output-Oriented Goals

When we're thinking of project- or output-oriented goals, we're thinking about the writing itself, how much writing we want to get done, or the specific things we want to write.


Now, if you're just starting out, maybe your goal is to begin working on a writing project that you've had in mind, to come up with a book idea for a new story, or just to figure out which genre you most prefer writing in. But if you're already working on a project, maybe your goal is to complete or get close to completing a novel or a series within the year.


If you're a plotter and are just starting to plan what will go into your next book, maybe you want to plot act one this week, and then next week you can focus on act two. Or if that's too fast for you, spread it out even longer.


Or perhaps you're more of a discovery writer, but you're having trouble with a particular character. Maybe your goal is to stop writing for now get a better handle on that character's arc before you continue. Or your goal might be just to spend a certain amount of time every day writing, or to get a certain number of words written in a specific time period.


If you're editing, your goal might be to edit a certain number of chapters in a specific time period, or to go back through the book and insert imagery that supports a particular theme.

Career-Oriented Goals

Maybe you are not currently in the writing stage, but you're ready to submit to publishers or self-publish your latest work. Your goals will be quite different from those you would have for completing a project. Or maybe you're in the middle of both; you're ready to publish one book while working on another. Then, you'll have a mixture of the two types of goals.


First, I think it's important to point out that some writers have a one-book goal. Maybe you're a business owner and are writing a book to support that business. Or maybe you're working on a memoir, and this is really the only book you have any intention of writing. Or it could be a self-help or a how-to book that you're working on, and you don’t desire having a career as an author, but you're writing this particular book for a specific purpose. Then, you might not have the same career oriented goals someone who wants to make a living as a full-time author would have. This section still can apply to you, though, because we will discuss goals related to publication.


If you do want to be a writer, then it is important to set goals for improving in the writing craft. In order to make these goals specific, concentrate on the things you can do in order to improve as a writer. You might take an online course, attend a conference or workshop, read a book on writing craft or articles online, or (wink) read your story coach’s blog every week.


You may also join a local writer's critique group to get feedback on your work and find out how you can improve. Be specific with your goals and choose a certain topic in which you want to improve or grow, or a new area you'd like to learn about.


Some of my writer friends and students found reading books on writing craft can be a bit overwhelming, because they are often packed with more information than the writer need, right at that moment. For example, if you're having trouble with using too much passive voice, you might not need to read a chapter on creating an immersive setting.


Just read the sections you need right now. Don't think you have to implement everything all at once. These are reference tools that you can always come back to in the future, as you need them.


If you'd like to make writing a major part of your life, then another goal you may want to set is networking with other authors and industry professionals. Writing can be quite a solitary and lonely pursuit, and the best way to improve is to interact with other people in our industry.


You can do this through attending writer’s conferences and local or online writer's groups. You can connect with individual authors on social media or join author-related groups. Another possibility is to seek out some of your favorite authors and comment on their social media posts or videos. Some bestselling authors post instructional material online. You can also write reviews of other people's books. This can build connections between authors, as well.


And whether you're a single-book author or want to be a career writer, we all have publishing and marketing goals.


Many of those goals involve research. You may need to research literary agents and publishers who accept books in your chosen genre. If you're self-publishing, you may need to research freelance editors, cover designers, illustrators, interior formatters, and writing and marketing practices that are well suited to self-published books.


You may also want to enter writing contests, take workshops on the publishing industry as a whole, or take courses. There are courses on self-publishing and book marketing available.


You may want to listen to podcasts on publishing or book marketing, plan ad campaigns that you want to enact this year, research and plan giveaways and group book promotions, blog tours, and even sending your book to book-tubers (people who review books on YouTube), or bookstagrammers (who do the same on Instagram).


Again, whatever the goals are that you're setting, be specific and stick to things you have control over.

Tracking and Achieving Your Goals

I suggest to make a list of big-picture goals. These are your more sweeping goals like finishing the novel, self-publishing your book, or attempting to get a book deal with publishers. I say attemptingbecause there are no guarantees with traditional publishing. But you can set a goal of submitting to a certain number of publishers.


Once we have that list of up to three or four goals for the year, then we can break them down into smaller tasks we can accomplish in a quarter, in a month, and then in a week. This will make setting daily goals much easier. Doing this can help you see your goals in a different way and not feel quite so overwhelmed.


For example, if you want to finish writing act one of your story in the first quarter of the year, then you can break that down into tasks for each month and week, depending on how much time you have in your schedule that you can devote to writing. If you plan to complete one or two scenes a week, when you sit down to write, you're not looking at 80,000 words to complete a novel. You only need to concentrate on maybe a thousand words to complete a scene.


Whatever your goal is, I also suggest creating a simple tracking system, so you can keep up with your progress.


If your goal is to write 500 words a day, then you might create a chart where you list your word count for each day.


Or if your goal is to complete your novel, you could create a chapter and scene outline and incorporate check boxes, so you can check each one off, or highlight it in a certain color as you complete it.


If you're a discovery writer and you're in the revision phase of the process, then you could use the chapter and scene outline to highlight or check off each chapter and scene as you complete the edits for it.


This outline can also be fluid. So if you're still in the writing process and you know some of the scenes you have coming up, but not others, you can fill in the brief descriptions of each scene as you figure out what you want to write next.


You could also use a bullet journal, where you create a bulleted list of what you accomplished or wrote that day.


Some writing apps, like Scrivener have built-in word count trackers that you can enable. A progress bar will show how much you’ve completed.


What if your goal is just to write thirty minutes every day? Then, you could use a simple daily planner or create a calendar. For each day, jot down how long you wrote. If you met or exceeded that goal, you could place a check mark across that square. And when you look at your calendar, you can see how many of the squares for that week have check marks, how many are blank, and how many show at least some writing.


Why am I advising all this tracking, anyway? Well, when we track our progress, it keeps us motivated. We can look back at the calendar or the scene list or the time tracker and see how far we've come and how many days we've kept up that goal. This can keep us going when it gets tough, because writing can get a bit daunting, especially if we're working on book-length projects.

This Week's Power-Up

For today's Power-Up, make a broad list of the goals you want to achieve this year, in terms of either specific writing projects or your career as a writer. Then, use the suggestions in this post to break them down into smaller, more specific tasks.


Meanwhile, since it's every writer's goal to create an impactful story, check out this post.

And let's power up your storytelling!

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